Digital Advertising

We Know Performance Advertising

We've effectively managed millions in digital advertising for our clients, having built ROI-positive campaigns for clients from Perth to Silicon Valley - for niche sites & startups to national retailer chains.

Our Digital Advertising Services

Search Engine Optimisation (SEO)

Considered a dark art by some, there are in fact many proven methods & best practices to improve your ranking in Google search.

Search Engine Marketing (SEM)

Google AdWords is an incredibly powerful advertising tool and one of the most effective means available to drive quality traffic.

Social Media Marketing (SMM)

Facebook, Pinterest, Instagram and LinkedIn are all great options to explore and can often be a source of great quality customers.

Don't Forget All The Other Channels

Our multi-channel option also utilises the dozens of other ad channels out there to find the best converting, most cost effecitve combination to meet your digital advertising requirements.

What use is a great product if no-one knows about it?

Digital advertising puts your product in front of people with a demonstrated interest in what you offer. It’s highly measurable and scales from $5/day to millions per month.

Search Engine Optimisation

Moving you up the Google search rankings

SEO is an ongoing process of implementing best practices across your website and building "authority" across the web via quality backlinks. It takes ongoing investment, but even a small improvement can have a transformative effect on sales.

Our SEO Process

  1. Discover current and target keywords.
  2. Compile & recommend target keywords
  3. Assess current website SEO "friendliness"
  4. Implement onpage SEO updates
  5. Begin link building
  6. Monitor and report keyword progress

Multi-Channel Advertising

Full Service Digital Advertising

We'll look after every step of your digital advertising from strategy and channel experiments, to budget allocation and reporting - all to get you the best possible ROI over multiple channels.

Ideal For: Ad budgets above $5k/mth, companies with existing successful campaigns.

Our Multi-Channel Process

  1. Develop multi-channel ad strategy
  2. Determine test channels and criteria
  3. Run test campaigns and determine CPA
  4. Allocate budget to highest performer
  5. Test for diminishing returns
  6. Move to next highest performer
  7. Continually tweak performance
  8. Regular reporting, no vanity metrics.

Single Channel Advertising

We'll squeeze out the very best possible performance from a single channel.

This is a perfect starting point for many clients in which we'll focus on a single channel, often Google AdWords or Facebook Advertising, and work toward a robust, ROI positive campaign.

Ideal For: Ad budgets under $5k/mth, companies just getting started with advertising.

Our Single-Channel Process

  1. Determine the correct channel to focus on.
  2. Build ad groups with specific targeting
  3. Run with starter cost per click (CPC)
  4. Tweak campaign to remove poor performers
  5. Optimise for cost per acquisition (CPA).
  6. Regular reporting, no vanity metrics

High Volume Traffic

Sometimes you just need as many people to your site as possible.

Using legitimate techniques within AdWords, we'll drive the largest quantity of users possible to your site for a given budget while keeping all keywords at a high quality score (usually 5 or greater).

Ideal For: Site promotions or other activities where you need maximum users per dollar.

Our High Volume Process

  1. Develop large, relevant keyword list
  2. Build targeting and ad collateral
  3. Run cost per click (CPC) campaign
  4. Frequently add to keyword list
  5. Disable low quality/performance keywords
  6. Gradually decrease CPC to desired level

Let's Do This!

If you're interested in working with Honed Digital to have your ideas brought into reality, let's meet up to discuss!

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